<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>BookAds blog</title><description>Plain-English articles on book ads, launches and book marketing for indie authors.</description><link>https://bookads.co/</link><item><title>Amazon Ads for authors, in plain English</title><link>https://bookads.co/blog/amazon-ads-for-authors-plain-english/</link><guid isPermaLink="true">https://bookads.co/blog/amazon-ads-for-authors-plain-english/</guid><description>What an Amazon ad for your book actually is, where it shows up, and the handful of words you need to follow the conversation.</description><pubDate>Mon, 02 Nov 2026 00:00:00 GMT</pubDate><author>Brian Berni</author></item><item><title>What to sort out before your book launch</title><link>https://bookads.co/blog/before-your-book-launch/</link><guid isPermaLink="true">https://bookads.co/blog/before-your-book-launch/</guid><description>A calm checklist for the weeks before release day, so launch week is about readers, not last-minute fixes.</description><pubDate>Mon, 02 Nov 2026 00:00:00 GMT</pubDate><author>Brian Berni</author></item></channel></rss>