The people behind your book ads

BookAds has done book advertising for authors since 2016. It's run by Brian Berni, a lifelong book lover, and when you work with BookAds, you work with Brian.

The founders

Brian Berni

Co-founder and CEO, BookAds

Brian is a lifelong book lover who worked at the Vatican Archives before leaving Rome in 2015 to take up book marketing. He co-founded BookAds in 2016, and in the ten years since has helped over 600 authors and managed over $2 million in ad spend across Amazon, BookBub and Facebook, running authors' ads personally with a strategy built around each book. Today BookAds is the longest-running Amazon Ads agency that works 100% with authors.

Brian's profile on Reedsy

Matt Stone

Co-founder, BookAds

Matt is CEO of 100 Covers, the world's largest book cover design company, with over 20,000 book covers designed since 2018. Between his team's thorough analysis of how each and every one of their covers performs, close monitoring of over 5,000 book promotions and his experience with BookAds, no one's had a better front-row seat to what's working for indie authors over the past decade.

100 Covers

How we work with authors

You work with Brian: The person who reads your book page and plans your ads is the person who answers your emails.
A plan before anything else: We look at your books first, tell you what they need, recommend a plan and give you a clear quote.
Mostly by email: Work runs by email, so you can keep writing instead of booking calls.
You always know where things stand: You get clear updates on progress and results, written for authors rather than ad specialists.

Want to see what we can do for your book(s)?

Tell us about your books and your ads, and we'll reply with a plan and a quote.

Get a quote