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What BookAds can do for your book(s)

From running your ads to planning your next launch, we've got you covered. Every service starts with a look at your books and a clear quote.

Amazon Ads management

We set up, manage and optimise your Amazon Ads: keywords, categories, bids, budgets…

What's included

  • Campaigns set up for your book(s)
  • Keywords, categories and books to target, researched for your genre
  • Bids and budgets adjusted as results come in
  • Clear updates on spend and results

Good for Authors selling on Amazon who want their ads run for them.

Read moreAmazon Ads for authors, in plain English

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BookBub and Facebook ads

Reach readers beyond Amazon with ads matched to your genre and the readers who buy it.

What's included

  • BookBub Ads, Facebook ads or both, set up for your book(s)
  • Audiences matched to your genre and its readers
  • Ad images and wording prepared with you
  • Ongoing adjustments and clear updates

Good for Authors who want to reach readers on BookBub or Facebook as well as Amazon.

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Book launches

Do launches overwhelm you? Hand yours to us and enjoy release day.

What's included

  • A launch plan for your release
  • Ads prepared before release day and switched on at launch
  • Launch week watched and adjusted as it happens
  • A plan to keep sales going after launch week

Good for Authors with a new release who'd rather not run the launch alone.

Read moreWhat to sort out before your book launch

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Launch plans

A clear plan for your release: timing, budget and which ads to run.

What's included

  • Timing for pre-orders, release day and the weeks after
  • A suggested ad budget
  • Which ads to run, where and when
  • A checklist you can follow yourself

Good for Authors who want to run their own launch, with a clear plan to follow.

Read moreWhat to sort out before your book launch

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Strategy plans

A longer-term ad plan for your book or series.

What's included

  • Which books to advertise, when, and with what budget
  • How your series and backlist work together
  • Which ad platforms suit your genre
  • Milestones to check progress against

Good for Authors with a series or backlist who want a plan beyond one launch.

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Audits and coaching

An expert review of your current ads, with clear next steps.

What's included

  • Your keywords and targeting reviewed
  • Your bids and budgets reviewed
  • A clear list of what to change
  • Coaching while you make the changes

Good for Authors who run their own ads and want an expert second look.

Get a quote for this

Also available

Smaller jobs we can help with alongside your ads. Mention them in the quote form's notes.

  • Book design
  • Formatting
  • Author websites
  • Graphics

Questions about our services

Which ad platforms do you work with?

Amazon Ads, BookBub Ads and Facebook (Meta) ads. Your plan says which ones suit your book.

Which Amazon stores can you advertise in?

Amazon.com and other Amazon stores, such as the UK, Canada, Australia and Germany.

Do you work with my genre?

Yes. We work across all genres, and each plan is built around your book and the readers who buy it.

Do you work with traditionally published authors?

Yes. We work with self-published and traditionally published authors.

How much does it cost?

Every plan is quoted for your books. Tell us about them and your ads, and we'll reply with a plan and a quote. Any minimum budget or term is in the quote, before you decide.

Do I keep my ad accounts?

Yes. You add BookAds as a user on your own ad accounts, and they stay yours the whole time.

I run my own ads. Can you still help?

Yes. With an audit we review your keywords, targeting, bids and budgets and give you a clear list of what to change, with coaching while you make the changes.

More about how working together goes in How it works.

Want to see what we can do for your book(s)?

Tell us about your books and your ads, and we'll reply with a plan and a quote.

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