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From your first message to results

Four steps, mostly by email, and you always know where things stand. Here's what happens at each one, and what you'll need.

Step 1

Tell us about your book

A short form: your book, where it sells now and what you want help with.

What you do

  • Fill in the quote form. It takes about 2 minutes.
  • Add links to your book(s) and rough figures for your ads and royalties. Ballpark figures are fine.

What we do

  • Read your answers and look at your book pages.
  • Keep your figures private. We only use them to shape your plan and quote.

Step 2

Get your plan and quote

We tell you what your book needs, recommend a plan and give you a clear quote.

What you do

  • Read the plan and quote in your inbox.
  • Ask anything by email. No call needed.

What we do

  • Reply as soon as possible, by email.
  • Set out the plan, the quote and any minimums in writing.

Step 3

We get to work

Running your ads, planning your launch or reviewing your account: we take it from there.

What you do

  • Add BookAds as a user on your ad accounts. They stay yours.
  • Get back to writing.

What we do

  • Set up and run your ads, plan your launch or review your account, depending on your plan.
  • Adjust as results come in.

Step 4

Stay in the loop

You get clear updates on progress and results, without having to book calls.

What you do

  • Choose how often you want updates. We fit around you.
  • Reply with questions whenever you like.

What we do

  • Send clear updates on progress and results, in plain English.
  • Suggest next steps as your book and plans change.

What you'll need

Your book links
The Amazon link for each book you want to advertise.
Your ad accounts
An account on the ad platforms in your plan (Amazon Ads, BookBub, Facebook), so you can add us as a user.
Rough figures
A ballpark of your monthly royalties, and your ad spend if you already run ads.

Questions authors ask

How soon will I hear back?

As soon as possible, by email, with a plan and a quote for your book(s).

Do I need to get on a call?

No. Work runs mostly by email, so you can ask anything in writing whenever it suits you.

How do you get into my ads?

You add BookAds as a user on your own ad accounts. The accounts stay yours the whole time.

How often will I get updates?

As often as you like. We're flexible and fit around what works for you.

Is there a minimum budget or commitment?

Any minimums depend on your plan and are set out clearly in your quote, before you decide.

Will you share my figures?

No. Ballpark figures are fine. We only use them to shape your plan and quote, and we never share them.

Does this work for every service?

Yes. Ads management, launches, plans and audits all follow the same four steps.

Something else? Email brian@bookads.co or use the contact page.

Ready for step one?

Tell us about your books and your ads, and we'll reply with a plan and a quote.

Before you go: book marketing insights, every week

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